A Closer Look

Despite its captivating name, pink cocaine does not actually contain cocaine. Instead, it is commonly a blend of various substances, such as MDMA, ketamine, and 2C-B, which are often mixed with other psychoactive ingredients. Typically found in the form of a powder or pills, its striking pink colour, sometimes enhanced with food colouring or flavours like strawberry, attracts users—especially those in party and club environments.
Referred to by several street names including “cocaina rosada,” “tuci,” “tucibi,” “pink powder,” “Eros,” and “Venus,” pink cocaine has emerged as a favoured synthetic designer drug, predominantly among the youth demographic in Latin America’s vibrant nightlife scene. Its chemical makeup is not only variable but frequently unregulated, heightening the risks associated with its use. Users may mistakenly presume they are consuming specific substances, such as 2C-B, when the actual composition could differ significantly, leading to unforeseen and potentially dangerous effects.
Although it bears the name “cocaine,” pink cocaine usually does not contain this stimulant. More frequently, it consists of a mix of 2C-B, which is a psychedelic drug initially developed for treating sexual dysfunction but withdrawn due to safety concerns; MDMA (commonly known as ecstasy), which possesses both psychedelic and stimulant properties; and ketamine, a medication used in both human and veterinary medicine but often abused recreationally. Additionally, caffeine, another stimulant, is sometimes found in these mixtures.
The effects of pink cocaine can vary dramatically based on its specific contents and dosages consumed. Users often seek out feelings of euphoria, sociability, and openness. However, the adverse effects can be severe, ranging from hallucinations, anxiety, and elevated body temperature to potential life-threatening issues like seizures, irregular heartbeats, and even coma. It is also worth noting that incidents of physical or sexual assaults and traumatic injuries have been reported due to the impairing effects of this drug.
As with many synthetic drugs, pink cocaine can occasionally be laced with other substances that pose additional risks, including opioids, bath salts, and hallucinogens. This unpredictability in composition underlines the dangers associated with its use, which can lead to long-term health implications including heart problems, heightened risk of stroke, behavioural shifts, and addiction.
While pink cocaine is typically used sporadically in club settings rather than as a daily habit, the potential for addiction cannot be overlooked. It is generally less addictive than substances like opioids or fentanyl, yet still poses significant risks when misused.
If an overdose related to pink cocaine is suspected, it is crucial to seek immediate medical help by calling 911. If the person is experiencing a seizure, they should be gently placed on their side to prevent choking. In cases where opioid involvement is suspected, administering Narcan (naloxone) may be beneficial if it is accessible. Should the individual show no signs of breathing or pulse, initiating CPR and continuing until medical assistance arrives is imperative. Keeping the person calm and safe is also essential if they are exhibiting impaired behaviour and at risk of self-harm.
Overall, the attractive appearance and enticing effects of pink cocaine can mask the grave dangers it poses, making awareness and education on the subject vital for safeguarding public health.